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Signage: A Final Word (and two more lists…)

It’s 2057. You’re a white collar worker with a hobby in non-professional running. You remove your Google glasses which has been promoting an upcoming St. Jude’s walkathon sponsored by Pottery Barn. You pass by a subway station that detects your glasses and a nearby sign flickers to life with images […]
By |May 17th, 2012|Blog, Business Development, Communications, Marketing, Signage|0 Comments
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Signs that Don’t Work, Part 2. Church Signs

  I have a list where I gather together the flyaway thoughts that rattle around in my brain. The things that need to come out. Looking the list over, I realized that “Church Signs Rant” was written […]
By |April 23rd, 2012|Advertising, Blog, Branding, Business Development, Communications, Environmental Design, Marketing, Signage|0 Comments
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The 10 Commandments of Signage

 1. Don’t use Papyrus (or Comic Sans or Curlz, for that matter…) 2. Don’t use just plain paper 3. No Clip Art Borders EVER 4. Don’t create Typography with a Marker
By |April 9th, 2012|Communications, Environmental Design, Marketing, Signage|0 Comments
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Signs that Work, Part 2. Event and Informational Signage

You know what’s fun? When you stumble on a sign that just works. It grabs your attention and it sticks with you throughout the day. Maybe it was smartly designed. […]
By |April 2nd, 2012|Advertising, Communications, Environmental Design, Marketing, Signage|0 Comments
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Signs that Work, Part 1. Wayfinding Signage

  I was in a new location recently. People everywhere. I had no idea where to locate what I needed to find and I didn’t want to track through a maze of hallways to possibly (or possibly not) find what I was looking for. I’m not an explorer by nature. There […]
By |March 27th, 2012|Advertising, Business Development, Communications, Environmental Design, Marketing, Signage|0 Comments
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