1. Don’t use Papyrus (or Comic Sans or Curlz, for that matter…)

2. Don’t use just plain paper

3. No Clip Art Borders EVER

4. Don’t create Typography with a Marker

5. Sign What Matters

6. Big Signs Rule

7. Leave Details Out

8. Sign Intersections

9. Signage and Brand is like PB&J

10. Everyone Needs to Know where the Potty is

Gotta Go,