Business Website Design
Alright, you’ve done it. You’ve got a slick looking web presence with all the info you need. You’re leaning back in your seat, waxing your money shovel and getting ready for the piles of cash. Hold on a minute, Mr. Skippy. Just having a website does not instantly equate to mounds of money. Your potential customers still need a way to be directed there.
Fortunately, there are some options to increase traffic without having to spend any money. Firstly, a technique known as search engine optimization. Your websites SEO defines how good of a chance it has of appearing in search engine results. This method is designed to net the customers who are searching online for your services. You can increase your websites SEO with content management. It is time intensive, but free – so often worth the extra effort. Techniques such as, regularly producing articles and blog posts that are pertinent to your business can increase results. In writing these blogs and articles, make sure to include key words that relate to what you do. When these keywords are searched, you will have more of a chance of search engines featuring your content in headlines, page names, and meta tags. For example, the sentence, “JR Design Strategies offers traditional services like web and graphic design while distinctively offering a strategic partnership to create perfect design, launch your advertising campaign, or establish your brand,” utilizes several different key phrases that can be helpful in search engine results.
Social media is a free way to generate traffic to your location. So, use it! Use it as a means of introducing potential clients to your website. Use Twitter to connect with businesses in the area that may benefit from your product or service. Generate a personalized Facebook page for your business and use it to direct people to your site. Utilize other social applications, such as: Youtube, Google+, LinkedIn and FourSquare. Keep up to date on the social media applications that are new and upcoming. Beta test these and incorporate them into your Social Media strategies. These services are free and can generate a good deal of visitors. If you have the money, consider hiring a Social Media Manager to manage your various blogs and sites. Social media humanizes your company, and by staying current you remain in the public eye.
If you’re working with a good designer, they know that the bulk of your business information will be located on your website. Therefore all of the components of your identity design and print pieces that you use should make it easy for the reader to learn how to reach your website. Your business card, flyer, or even brochure alone simply cannot contain all of the information your website can. Go the extra mile, in the midst of handing out your business card and giving your ‘elevator speech’, by inviting them to visit your website. If you have the money, invest in a billboard, or even a car wrap to increase your reach to clients whom you may not be able to reach otherwise. Even the use of a QR code on your print media can be a useful tool to direct them. Figure out the audience that you are reaching, find the off-line tools that they interact with…and then get your print materials all over it! Do not give someone any excuse to not know how to visit your website.
Take the extra mile to direct traffic to the location that houses all of the information that your client or customer needs – your website. After that, you can get your money shovel ready to go.
[info]JR Design Strategies is equipped to provide you with a free, detailed design and functionality audit of your organization’s website. If you are interested fill out our Website Audit Form and we will contact you.[/info]Website Audit Form